In theory, students of English A can do an EE in any category. However, if you are studying English A: literature, you may not be well placed to study a category 3 EE. If, on the other hand, you are studying language and literature at Standard Level you may find the demands of a category 3 essay challenging.
For categories 1 and 2—focus on literature, click here.
Category 3—focus on language
In addition, examiners encourage you to:
- adopt an analytical, critical position
- show awareness of potentially conflicting viewpoints on the text(s) and their meaning in a wider social context.
- adopt an approach that is balanced, coherently argued, and illustrated by relevant supporting examples.
Note:
Essays that attempt to interpret the text(s) without considering the original audience and context are unlikely to offer a fully successful discussion. Essays that simply offer a general overview of a topic are not appropriate.
Your text or texts must have been originally produced in the language of your essay.
What counts as "text" for category 3?
- single and multiple images with or without written text
- literary written texts and text extracts
- media texts, eg advertising campaigns; films, radio and television programmes and their scripts
- electronic texts that share aspects of a number of media texts, eg video-sharing websites, web pages, SMS messages, blogs, wikis and tweets
- oral texts, eg readings, speeches, broadcasts and transcripts of recorded conversation.
Please do keep in mind that any narrative and/or descriptive material included in your essay should be directly relevant to the critical analysis. A summary of your reading is not sufficient.
You can, where relevant to the topic, compare and contrast different languages and cultures. However, the essay’s main focus should be the language and culture(s) of the language in which you are writing.
Examples of topics and research questions—category 3
The examples are just for guidance. Apart from examples 1 and 7, each specifies a particular language so that the research question is precise. However, they may also work in another language and context.
Language in a cultural context
Students can explore how language develops in specific cultural contexts, how it impacts on the world, and the ways in which language shapes both individual and group identity.
Topic: Gender
Research question: How has the portrayal of men in male grooming products changed from the 1980s to date?
Approach: A careful analysis of the contexts and the devices employed in at least two specific advertising campaigns in the target language culture, with some comparative element to the discussion.
Topic: Language and communities
Research question: How do the Spanish press present controversies that happen during the Real Madrid and Barcelona derbies?
Approach: A careful analysis of the emotive language used to describe the controversial moments from the Barcelona and Madrid press (El País, El Periódico de Catalunya, Marca, As, El Mundo) focusing on a particular season. There will be an evaluation of the social and political stances taken by the different newspapers and an analysis of bias.
Topic: Language and communities (nation/region, subcultures)
Research question: How are second and third generation Turkish young people portrayed in the German media?
Approach: A careful analysis of and comparison between three different media forms from a variety of viewpoints. There will be a focus on the nature of the language used to portray second and third generation Turkish youth (15–25 years old).
Language and mass communication
Students can consider the way language is used in the media, and may address how the production and reception of texts is influenced by the medium in which they are written.
Topic: Language and presentation of speeches
Research question: To what extent does Cristina Fernández de Kirchner use rhetorical devices to criticize international vulture funds?
Approach: A careful analysis of the contexts and the rhetorical devices used by Fernández de Kirchner in a select handful of speeches in which she criticizes international vulture funds, with some comparative element to the discussion.
Topic: The use of persuasive language in motivational speeches
Research question: By what means do Steve Jobs and Martin Luther King seek to inspire their particular audiences?
Approach: A careful analysis of the contexts and the rhetorical and emotive devices employed in Steve Jobs’ Stanford University graduation commencement ceremony speech (2005) and Martin Luther King’s “I Have a Dream” discourse (1963), with some comparative element to the discussion.
Topic: News coverage
Research question: How do different newspapers vary in their reporting methods of racist incidents in English league football?
Approach: A careful analysis of the emotive language used to describe specific incidents of racism in football as reported in daily newspapers (eg The Guardian, Daily Telegraph, Daily Mirror and a sports publication) and an evaluation of how far the stance taken on this issue is representative of each newspaper’s social, political and class bias.
Topic: Textual bias
Research question: How do different newspapers vary the way they convey their political views in their editorials?
Approach: A careful analysis of the contexts and the language (choice of key words, rhetorical devices) used by two leading newspapers Asahi and Yomiuri issued on the 3rd of May, The Institutional Day (Japanese national holiday to commemorate their peaceful post-war Constitutional Law) for the past five years, with comparative elements to the discussion.
More topics
Topic: language and computer-mediated communication
Research question: How do readers recognize inauthenticity in email phishing spam?
Topic: language, age, and computer-mediated communication
Research question: How and why do different generations use language differently in email correspondence?
Topic: language, gaming, and computer-mediated communication
Research question: In Minecraft, which features of language are determined by the activity, and which by the fact that the game is played on-line?
Topic: media, language, ideology, and power
Research question: How are environmental issues represented in The Straits Times and New Internationalist (magazine)?
Topic: language, media, and persuasion
Research question: What rhetorical and stylistic strategies do estate agents use to persuade their readers in Singapore and the USA?
Topic: language, newspapers, culture and society
Research question: How similar and different was the reporting of school shootings in Dunblane, Scotland, in 1996, and Columbine High School in the USA in 1999?
Research question: How do readers recognize inauthenticity in email phishing spam?
Topic: language, age, and computer-mediated communication
Research question: How and why do different generations use language differently in email correspondence?
Topic: language, gaming, and computer-mediated communication
Research question: In Minecraft, which features of language are determined by the activity, and which by the fact that the game is played on-line?
Topic: media, language, ideology, and power
Research question: How are environmental issues represented in The Straits Times and New Internationalist (magazine)?
Topic: language, media, and persuasion
Research question: What rhetorical and stylistic strategies do estate agents use to persuade their readers in Singapore and the USA?
Topic: language, newspapers, culture and society
Research question: How similar and different was the reporting of school shootings in Dunblane, Scotland, in 1996, and Columbine High School in the USA in 1999?














